PGA TOUR Launches New Global Fan Membership Program: PGA TOUR Pass

The PGA TOUR has announced the launch of PGA TOUR Pass, a new global fan membership program, set to debut on March 10. This free initiative, accessible worldwide via PGATOUR.COM and the PGA TOUR mobile app, is designed to offer fans a diverse array of exclusive benefits across digital platforms, tournaments, the TPC Network, retail partners, and sponsors.

Recognizing the dramatic evolution in how golf enthusiasts engage with the sport—from playing and attending events to connecting through digital and social channels—PGA TOUR Pass aims to unify this experience. It creates a single, connected platform, simplifying fan interaction with the PGA TOUR and providing ongoing perks and advantages throughout the year.

Andy Weitz, PGA TOUR Chief Marketing Officer, emphasized the program's core philosophy: “PGA TOUR fans deserve to be recognized and rewarded for their daily passion and loyalty to the game. PGA TOUR Pass was developed with every fan in mind, whether they play golf, attend tournaments, engage online, or follow from a distance. This program simplifies being a PGA TOUR fan, bringing users closer to the sport, its venues, and the stars they admire.”

Upon its launch, members will have immediate access to a range of exclusive benefits, including:

• Special ticket offers and early access to sales.
• Member-exclusive Signature sweepstakes and unique, once-in-a-lifetime experiences.
• Retail discounts from premier brands and the PGA TOUR.
• Exclusive digital content and features.

The program promises to evolve, with benefits expanding and refreshing throughout the year, ensuring a dynamic experience that rewards fans at every touchpoint.

Register for PGA TOUR Pass

Fans eager to join can learn more and register for their complimentary account on PGATOUR.COM or through the PGA TOUR mobile app. Members will gain access to a dedicated hub where they can manage preferences, opt into communications, and explore all available members-only benefits, offers, and experiences. Existing PGA TOUR Digital accounts will seamlessly transition to PGA TOUR Pass, ensuring a smooth experience for current users.

Built upon the PGA TOUR’s "Fan Forward" initiative, PGA TOUR Pass is designed to better cater to its expanding fan base. It establishes a unified path, ensuring every user enjoys a consistent, premium experience whenever they interact with the PGA TOUR.